Why Smart Standards – Smart Family Nutrition

FOR KIDS FROM 1 TO 100

smart Standards

Our Promise

We're in the business of growing smart and healthy kids.

As parents ourselves, we know the importance of peace of mind when it comes to your child's health. We began when our founder, Tom, knew there could be a better way to support kids’ gut, brain, and eye health. Today, we’re proud to bring you high quality, nutritious products made to fit your lifestyle

Healthier Supplements

Many kids supplements available today are filled with sugar, but we knew there was a better way. Our fruit chews are sweetened with a natural sugar alternative, giving your child a great tasting fruit chew that you can feel confident in.

Even better? Our chews were developed so they won’t stick to teeth.

our community

Our community is what drives us and we are inspired to continually add to our diverse family of passionate parents and professionals.

Dr. Nicole Beurkens, PhD is the newest addition to our family.

"As a mother I know that parents everywhere want to do what's best for their kids…There are lots of products out there, and it can be confusing…I love that Smart Family Nutrition is cutting through the confusion to offer science-based high quality nutritional supplements at the right doses for kids and families."

giving with vitamin angels

Every child should have access to high quality nutrition. We’re honored to partner with Vitamin Angels by making a donation with every Smart Family Nutrition bottle purchased. Thank you for helping us support Vitamin Angels in their mission to provide mothers and children with life-changing vitamins and nutrients.

transparent sourcing

The most important part of every supplement is the nutrient. We know how important it is to have high-quality supplements for your family.

This emphasis on quality means we have records down to the boats that caught the fish from where our DHA is derived! Quality is paramount, and our sources reflect this.

Finding a supplement with these benefits used to be a challenge. We are a doctor-formulated, science-backed brand that kids love and moms trust.